Graphic Design Before Graphic Designers: The Printer as

Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914 An outstanding survey of the history of type and graphic design, especially for the period from the late 18th through early 20th century Chock full of fabulous examples, and beautifully printed on high quality paper Made me seein printed work than ever before and tempted me to collect in some new areas Absolutely stunning color plates of broadsides and advertisements before there was graphic design this is an era when type influenced design and it is spectacular From a scholar of printing history comes a great look at how printing, type, and design made beauty. Who first coined the phrase graphic design, a term dating from the s,or first referred to themselves as a graphic designer are issues still arguedto this day What is certain is that the kinds of printed material a graphicdesigner could create were around long before the formulation of such aconvenient, if sometimes troublesome, termHere David Jury explores how the jobbing printer who producedhandbills, posters, catalogues, advertisements, and labels in the eighteenth,nineteenth, and early twentieth centuries was the true progenitor of graphicdesign, rather than the noble presses of the Arts and Crafts movementBased on original research and aided by a wealth of delightful and fullycaptioned examples that reveal the extraordinary skill, craft, design sense,and intelligence of those who created them, the book charts the evolution of print into graphic design It will be of lasting interest to graphic designers,design and social historians, and collectors of print and printed ephemera alike

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